Couraíso
Couraíso is a rebranding proposal for Vodafone Paredes de Coura, a music festival held in Coura, a charming rural town in northern Portugal.
Academic Project
Driven by an abstract and vibrant aesthetic, the identity uses the circle as main visual element, to translate musical rhythm while echoing the festival’s famous tagline: “music’s natural habitat.”
The visual system is built on a dynamic framework where organic shapes overlap with contrasting typography, mimicking the energy of a live crowd.
This flexible design language scales easily from large-format urban interventions, such as billboards and festival totems, to tactile merchandise like printed tote bags and promotional posters, ensuring a consistent brand experience across all formats.
