Novadiesel Bosch Diesel Center
The Power of Typography: Refining Novadiesel’s Identity
The challenge here is working with the legacy brand: Bosch. This meant translating mechanical reliability and strength into a contemporary visual language, all while respecting the fixed, unchangeable icon.
By elevating typography alongside the Bosch emblem, the result is a clear and enduring visual language that works across all physical and digital supports.
