A 3D corporate exhibition stand designed to transform a brand’s identity into an immersive spatial experience.
Grupo Três60’s Fair Stand
The briefing demanded a unique and modern 36m² environment. To achieve this, the concept was to use Grupo Três60’s corporate identity by physically deconstructing its logo into the spatial layout.
Modeled in Blender 3D, the space is the brand's icon itself, turned into a series of interactive architectural volumes operating at different scales.
Intuitively guiding visitors through the space, each of the volumes as its own purpose.
Two 2m structures anchor the core corporate information;
A 1m element functions as a seamless reception counter;
Three 0.45m modules provide integrated breakout seating.
A monochromatic palette was selected to give it a minimalist feeling, elevating the brand into a contemporary design territory.
While the complete icon is fully revealed from above, at ground level the structure creates a sense of curiosity and immediate visual impact.