Vivências
This project presents the visual identity of Vivências,
a portuguese guest-accommodation company.
The goal was to reflect the first location’s character by blending rustic charm with contemporary elegance. Rooted in values of authenticity, timelessness, and comfort, the brand’s identity conveys a welcoming and refined experience through a cohesive visual language.
To complement the visual identity, a series of packaging designs were developed to express as well as reinforce the brand’s personality.
The mission was to extend the visual language, seamlessly, across boxes and labels to ensure a cohesive experience, therefore, each packaging was carefully tailored to maintain consistency while adapting to the specific function of the product.
Apart from the developed work, a photographic record was conducted to document the spatial relationship between the contemporary architectural interventions in the house, and the pre-existing structures.
This visual study intends to demonstrate how modern architecture can respect, reinterpret and incorporate historical elements rather than overpower them.
