Vivências
Visual identity for Vivências, a new guest accommodation company.
The goal was to reflect the location’s character by blending rustic charm with contemporary elegance.
Rooted in values of authenticity, timelessness, and comfort, the brand’s identity conveys a welcoming and refined experience through a cohesive visual language.
To complement the visual identity, a series of packaging designs were developed to express and reinforce the brand’s personality.
The mission was to extend the visual language, seamlessly, across boxes and labels to ensure a cohesive experience, therefore, each product was tailored to maintain consistency while adapting to the specific function of the product.
Finally, this photographic record captures the spatial relationship between the contemporary architectural interventions and the pre-existing structures, demonstrating how modern architecture respects and incorporates history rather than overpower it.
